Why would someone choose to explore self-awareness? Because we all have behavioral patterning we can choose to understand and control it or be controlled by it. We are all influenced since the day we are born by events, family members, the environment, school, and society in general. As a result, the values we have, the decisions we make, and how we choose to act are a result of this tremendous influence mixed in with our own unique aspects of personality. Behavioral patterns can be good or bad, depending on what you want out of life.
Sometimes people find that when they set certain goals there is great difficulty in accomplishing them. Goals can include financial security, finding a fulfilling career, improving relationships with friends, family, and significant others, reducing harmful stress, or simply finding more peace and fulfillment in life.
If one is not aware of patterns and automatic thoughts, then a large portion of our thoughts, decisions, actions, and outcomes take on a life of their own. One cannot control what is not in conscious awareness. The ability to reach the goal you have may be blocked by patterned behavior.
Learning the hard way
Learning effective ways of understanding oneself (decrease stress, clear the mind for fulfilling interaction) and others usually improves through trial and error. Trial and error, however, is the slowest method of success. Why spend a lifetime of trials when you can accelerate your evolution through proven psychometric assessments, behavioral psychology, performance psychology, and awareness?